So what do you want to unbox? Maybe cell phones, game consoles or camera equipment? Then go to the phrase match report, which lists all keywords in our database that contain your seed. So let’s start with “unboxing” as our seed keyword. Let’s say you’re creating a channel where you’ll unbox and review tech products. Search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas. We’ll then show you all keywords that have YouTube search volume according to our database. Select all relevant keywords > copy > paste into Keywords Explorer (supports up to 10k keywords). Just enter a keyword or list of keywords and see country-specific search volumes, clicks data, global search volumes, and access five keyword idea reports. This is where we get our data for our top YouTube search terms post. Recently, we released our latest version of Keywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu and more. So take these estimates with a grain of salt.
Since we don’t have an official tool to see search volumes, we can throw a few of YouTube’s suggestions into Google Trends.īut Google Trends uses “relative popularity” to compare keywords. You can also use an asterisk before or after your target keyword, which will act as a “wildcard.” Just type a seed keyword into the search bar, and you’ll see a list of relevant queries that contain your keywords. YouTube suggest is similar to Google Suggest. YouTube suggest paired with Google Trends And a lot of third party tools are just pumping out arbitrary numbers from Google Keyword Planner.įortunately, there are tools and hacks you can use to identify search volumes for keywords on YouTube. There are different ways to attack trending topics, capitalize on suggested views and create content for existing customers.īut unlike traditional search engine optimization for Google, YouTube doesn’t have an official keyword research tool. We’re not suggesting only to create keyword targeted videos. Let’s get down to the 7-step process to rank your videos higher in YouTube search. If you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword are slim to none. Most engagement metrics can be measured in YouTube analytics as likes/dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks, and the list goes on. Most importantly, they want you to drive engagement to your videos and they’ll reward you with visibility. That’s because more video views = more ads shown = more money in the bank for Alphabet Inc. They want you to keep viewers on their platform for as long as possible (even if it’s not on your own videos). Matching search intent is critical.īut the key ingredient to effective video SEO is high engagement. So yes, keywords matter from both on-page and “in-video” perspectives. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. YouTube explains their discovery and search ranking algorithm in two sentences.
How YouTube’s search engine algorithm works
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